The first week of December 2011 was a special one for us at Strengths Strategy. Although we have been an international company since our inception (US & Canada), that week marked the first time we serviced clients on a different continent. This momentous milestone prompted a message of the universality of the ability every human being has to unlock his or her strengths. It matters not at all what religion, race, or culture with which you identify. Unlocking strengths – tapping your own individual well of potential – translates into every culture, climb, and creed.
Our mission is to “unlock the strengths of the world,” and the only way we can effectively do that is one person at a time. Each person is critically important to the ecology of the world economy. Each of us has purpose. We want you to leverage your inner power, and the world needs you to.
As with most things that have profound effects on our lives, unlocking strengths follows a simple path. First, you must know what a strength is. A strength is an inherent characteristic for which you have passion to perform and energy to refine.
Next, you need to know which strengths are your top strengths. To do this, we recommend you purchase and read the book, Strengths Finder 2.0. After reading the book, find the access code that comes with the book and take the online assessment that analyzes your strengths to sift out your top five.
After discovering your top five strengths, study them. Discover more about them. As you dig deeper into the mysteries of your strengths, you will realize why you have always felt certain ways, preferred to do particular jobs, and avoided what you perceive to be uncomfortable situations. It will be as if you are reacquainting yourself with a seldom-seen friend: You. Enjoy this time of self-rediscovery. It will give you a solid foundation upon which you will develop these strengths.
As you begin to focus on your strengths, do not be afraid of developing them to their full potential. In Strengths Finder 2.0 you will read a story about the difference between Michael Jordan’s super-human basketball talent and his subpar and consequently short baseball career. MJ naturally excelled at basketball while he severely struggled at baseball. Thankfully, he was smart enough to leave the diamond and head back to the court. He invested his time in what was strongest, not in what was weak.
The development phase never ends. It is something that will lead you to deeper levels of self-discovery, gratitude, and ability. In fact, it is in this phase where your association with Strengths Strategy will be most beneficial. By taking part in our Days of Discovery, assessing where you’re at with our incredible tools like the Strategic Performance Audit or the SEE Analysis, your strengths will break free from their cocoons and unleash your natural beauty and ability.
Unlocking strengths is simple, but not easy. It requires focus, dedication, and teachableness. At times it will be uncomfortable. But the discomfort yields stronger relationships with those around you and a deeper joy within yourself. We invite you to harness your strengths and we would love to continue to show you how.



